Consumerism – First thing to worry about

Everything in market is targetted for a set of consumers. Some products already have their owner consumer and struggling to get more neighbours whereas some try to enter as a new babies designed cute enough to lure the parents which are gonna pick them. Everything is driven by consumers in today’s world. If I am asked to design a hypothetical machine that is awesome and too highly gadgeted with loads of features but has no functionality that is directly related to consumer needs or even interest, I am not going to do that. There is no point to do a job for no money after all these days. Who’s gonna pay my rental then?

You see loads of companies pushing their products in the market in different sectors , Technology, FMCG, Transportation, Real Estate, Textiles, Furniture, Foods, Medicine, Hospitals, Entertainment and what else. Everything has a tag which is best suited for a buyer. I saw a mobile phone ad yesterday with tonnes of new features like camera, 3G, Video recording and all. I tell it to myself, I dont need it. But then , I am curious enough to find out reasons that drive consumer perception for this piece. Of course that guy would have tonne of things to do. He might be travelling a lot and would prefer a device which connects him all the time with good connectivity. And its a jumbo pack if you get a camera in that device. So, why not buy it?

I had an idea yesterday to design a FART DETECTING MACHINE which would smell out the fart and would detect the butt from where it is coming from and then you can easily make fun and laught at that guy and insult him publicly. What an idea , I thought. But, then a series of questions :

1. Who would buy this product? ( OR shall i say “Why would any one buy this?” )
2. Would my R&D be able to design this? What are the constraints to design this product?
3. Would government allow me to launch this in market? ( I mean I dont want it to be censored in the end)
4. How much I am gonna spend to put this product in the market? Would I be able to get a good payback and beautiful returns on it sale?
5. What would be my brand promotion strategy, Name of the product, advertisement, promotion areas , placing etc? ( 4 Ps )

In the end there is no point in creating something when you dont have all these answers.

But even if you have the answer to the first question about consumerism, you are in GAME. Rest all is what you are already professional in , your experience with consumers and educational qualification would easily answer these last questions. So, if all is go on go situation and consumer would  like it, when can we expect the FART DETECTING MACHINE ? ( YEeeeeeeeeeeeeeeKs)